National Geographic Fine Art Galleries

Social Media Content Specialist

US-VA-Herndon
3 weeks ago
ID
2017-1044
# of Openings
1
Category
Marketing

Overview

Key Areas of Responsibility:

  • Develops cross-platform and platform-specific editorial calendar for social media
  • Writes daily posts for and engages with followers on all National Geographic | Fine Art Galleries social platforms, including Facebook, Twitter, and Instagram.
  • Collaborates with corporate executive teams to develop and oversee cross-channel social media programs
  • Monitors competitor’s social media presence and leverages best practices to make our presence competitive
  • Keeps staff informed on social media best practices, competitor growth/activities and new opportunities.
  • Ability to adapt in fast paced, constantly changing environment.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Communicate frequently to executive team on project development, timelines, and results
  • Keep pace with social media and internet marketing industry trends
  • Brainstorm new and innovative growth and brand strategies
  • High levels of integrity, autonomy, and self-motivation
  • General administrative responsibilities as needed

Responsibilities

 

Requirements:

  • Minimum 1 year Ads Analyst / Management experience (retail company preferred)
  • Minimum 1 year general Facebook & Social Media posting & interaction experience.
  • Experience with other advertising platforms (YouTube, Instagram, Twitter, AdWords, etc)
  • Preferred: Google Analytics knowledge
  • Preferred: Experience advertising for a retail company
  • Preferred: messaging & commenting/interaction experience
  • Proficient with Google Docs & Google Drive.

Qualifications

Professional Skills & Qualifications:

  • Knowledge of online marketing and good understanding of major marketing channels
  • Excellent writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Positive attitude and passion for social media and internet marketing industries
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and excellent project management and time management skills

Education:
Bachelor's degree in Journalism/Communications, Marketing, English or related field, or equivalent training and/or experience.

 

 

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